Social media marketing refers to the process of a head traffic or mind through social media networks. This Social Media Marketing Training Course will offer you with the recognize how to plan and manage your communications and marketing through the quickly emerging and influential social networks including Facebook, Twitter, LinkedIn and Google+.

It will offer you with techniques and apparatus to understand and harness the opportunities provided by best practice social media marketing and online PR.  You will learn how to leverage your company’s presence on social media platforms to generate more connections, build relationships with customers and boost your profits. We share with you a range of case studies of local and global businesses that are using social media effectively to build customer communities and manage their online brand.

Social media marketing is now one of the most important of the digital marketing channels. This course will teach you how to obtain started and then how to use social media marketing to increase your online traffic, build your business or develop your brand (for your company, or yourself).  We will be use case studies from businesses that are at present using Facebook, Twitter & LinkedIn to effectively improve their online presence and attract visitors.

OBJECTIVES & OUTCOMES

During this interactive, intensive Social Media Marketing Training Course, you will learn how to build and develop a community of followers and fans online. You will also be introduced to some of the latest thinking and methodologies in social media marketing, including:

LATEST TRENDS AND METHODOLOGIES IN SOCIAL MEDIA MARKETING, INCLUDING:

  • Establishing your goals for social media marketing success
  • Writing for the social web
  • Listening and researching online conversations
  • Publishing a business blog to boost your online visibility
  • Tips for building visibility of your social networking profiles
  • Attract leads, boost sales and retain customers through social networks:
  • Customising your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
  • Running promotions that comply with Facebook guidelines
  • Promoting your events on Facebook
  • Exploring new opportunities to promote your business through Facebook Places
  • Exploring new opportunities to promote your business through the forthcoming Facebook Deals
  • How to increase engagement, lead generation and sales through Facebook

HOW TO SUPPORT YOUR BUSINESS GOALS WITH TWITTER, INCLUDING:

  • Increasing awareness and visibility of your brand
  • Building a strategic network of influencers
  • Best practice for promoting your offers and increasing sales of your products and services

HOW TO PRESENT A PROFESSIONAL PROFILE FOR YOURSELF AND YOUR BUSINESS ON LINKEDIN, INCLUDING:

  • How to write a professional profile
  • The etiquette of building your network online
  • Building your online visibility with strategic contacts through participating in groups
  • Developing your company profile on LinkedIn

SMO Training

COURSE TOPICS

  • Establishing your goals for social media marketing success
  • Writing for the social web
  • Listening and researching online conversations
  • Tips for building visibility of your social networking profiles
  • Attract leads, boost sales and retain customers through social networks
  • Customising your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
  • Running promotions that comply with Facebook guidelines
  • Promoting your events on Facebook
  • Exploring new opportunities to promote your business through Facebook Places
  • Increasing awareness and visibility of your brand on Twitter
  • Building a strategic network of influencers on Twitter
  • Best practice for promoting your offers and increasing sales of your products and services
  • The etiquette of building your network on LinkedIn
  • Building your online visibility with strategic contacts through participating in LinkedIn groups
  • Developing your company profile on LinkedIn

WHO SHOULD TAKE THIS COURSE

This training course is relevant to owner/managers, business leaders, marketing personnel, entrepreneurs, sales and PR professionals who want to learn how to integrate Facebook, Twitter & LinkedIn into their marketing communications plans.

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