Mobile marketing is one of the fastest moving sectors of digital marketing. This module provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case studies you will gain knowledge of the technologies and terminology of mobile marketing.

This Mobile Marketing Training Course will equip you with the information you need to help develop a comprehensive mobile web strategy for your business.in this course we look at how content needs to be displayed for mobile devices, the methods available for deploying content for mobile devices and the impact this has on the design. You will understand how the user requirements are different in the mobile context and take a look at what the future holds and what this might mean for your business.

This course will provide you with a solid understanding of the various mobile marketing technologies and examine the media’s rapid evolution and fundamental shift in how we access information today. Focusing on practical skills, industry leading case studies and the unique benefits that mobile presents as a channel, this course will allow you to appreciate the benefits and opportunities of mobile and how it fits into the Marketing mix.

OBJECTIVES & OUTCOMES

This Mobile Marketing Training Course is an ideal introduction to this emerging mass media, covering best practice, data protection guidelines, mobile strategy deployment, all backed up with practical examples and case studies and the latest research.

COURSE TOPICS

  • SMS marketing
  • Mobile Internet
  • Mobile Applications
  • Mobile Advertising
  • mCommerce
  • Mobile Coupons
  • Bluetooth and Proximity Marketing
  • QR codes
  • Emerging Mobile Technologies
  • Where mobile fits within the marketing mix
  • Integration with traditional media

WHO SHOULD ATTEND

This Mobile Marketing Training Course will be highly relevant to anybody with responsibility for developing or implementing an organisation’s online strategy with specific interest in mobile marketing. This will include senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.

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