This Google Analytics Training Course enables you to fully measure, monitor and optimise your Digital Marketing activities.  You will learn how to make an online reporting structure for your business, and study regarding the range of expert tools that are available to help you understand how to measure and monitor online traffic.  You will appreciate the basis and business benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites.

Determine how to line up business KPIs with your analytics goal configuration, and operate the features of Google Analytics to develop a detailed profile of your target audience’s location, demographics, technology, devices, interests and more.

Learn how to evaluate the value of your website’s technical performance and download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases and registrations etc.

Create and agenda modified reports and explore the real time and intellect reporting capabilities of Google Analytics. As with the other modules, you will also be conscious of data protection and privacy issues connected with website analytics.

TOPICS INCLUDE

  • What is Website Analytics?
  • Google Analytics explained
  • Understanding your KPI’s
  • Measuring website traffic
  • Setting up goal and event tracking
  • Increasing traffic to your web site
  • eCommerce
  • Real Time Reporting
  • Intelligence Reporting

OBJECTIVES & OUTCOMES

After attending this Google Analytics Training Course, participants will have a clear understanding of how to measure and monitor their online traffic. Using this information, you should be able to update your marketing campaigns to drive increased traffic to your business.

WHO SHOULD TAKE THIS COURSE?

This course will be highly relevant to anybody with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.

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