The eCommerce Training Course helps students develop a broad understanding and appreciation of eCommerce by recognising the growing global market, and our increasing reliance on transaction processing systems and infrastructure across a range of industry sectors, including travel, technology, finance, retail, government, healthcare, energy amongst many others.

Students will appreciate the initial concepts of eCommerce and be aware of the wide skill infrastructure, including the ‘Cloud’, which provide the basis of many eCommerce systems. Participants will be able to recognise which aspects or functions of their current operational setup would be suitable for an eCommerce solution, and understand what would be involved with processing customer communication online, both from the perception of their customers themselves, but also the organisation and suppliers.

Students will also be able to assess the viability of the market place in which they operate for eCommerce, and research implementations and solutions from their own industry sector.

OBJECTIVES & OUTCOMES

The eCommerce course enables programme participants to build up the knowledge and skills to understand, research, appraise and consider eCommerce for their organisation. The Module covers the core concepts and terminology associated with eCommerce, and deals with a broad framework of decisions and contexts that are required for consideration before implementing an eCommerce system.

Students will understand the implications and perspectives of an eCommerce solution, how it may impact the organisation itself, but also from the customer’s perspective. Course participants will appreciate what is involved with adopting an eCommerce solution in business process terms, and also recognise the typical challenges around technology selection and implementation.

Course participants will recognize how any planned eCommerce answer also needs to integrate with other aspects of customer engagement including social media, digital and mobile marketing. Through carrying out the eCommerce course, students will be bright to develop clear set-up objectives around any eCommerce implementation, and understand how to determine customer outcomes in order to eventually improve the customer experience.

COURSE TOPICS

  • Key Concepts
  • Foundation Terms
  • Market Definition
  • eCommerce and the Cloud
  • Audience Appraisals
  • eCommerce Framework
  • eCommerce Platforms
  • Impact of Mobile
  • Integrating with Digital
  • Competitor Research
  • The Customer Journey
  • Business Processes
  • Technology Selection
  • Enhancing the eCommerce System
  • Engagement – Online & Offline
  • Mobile and Social Perspectives
  • Tracking and Analysis
  • Laws and Guidelines

WHO SHOULD TAKE THIS ECOMMERCE COURSE?

This eCommerce Training Course is ideal for anyone looking for an initial overview of the basics of eCommerce.

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