How to optimise the design of your website

In today’s post I am going to tell you how the design of your website can affect your site’s search engine optimization.  It is important that you understand that you can make your website invisible to search engines or drop your search engine rankings if you get the design process wrong.

Here is how to optimize the design of your website:

  • Plan to have plenty of text – I know I have mentioned this in a number of previous posts but it is crucial to the success of your website.  If you don’t have enough text you won’t be able to include enough keywords or worse appear to the search engines that you are ‘keyword stuffing’ and seriously damage your ranking.  There is also the danger that you don’t include certain keywords that prospects use to find the type of product or service you are offering – which means you won’t rank at all for that search.


  • Always put your most important content at the top of the page – When you are surfing the net, choosing a book or magazine I bet you can read the content quickly to see if what you are looking at is of interest.  Most people adopt the same tactic and will quickly scan a page from top to bottom to check relevance therefore make sure you put your most important content in the initial few paragraphs and use a quality “punchy” heading.  Break up your text using subheadings and bullet points too where relevant.  The search engines will also scan the content at the top of the page first and will use this to assess what your page is about.  Content lower down the page may not even get noted.


  • Don’t overuse images, flash and video’s – I’m not saying don’t use them; just limit their use to complement quality content.  The search bots can’t read this type of media and will ignore it.  However you can use a descriptive ALT tag to help a search bot understand the relevance of the image or video.  Don’t stuff your Alt Tag description with keywords; simply describe the image as you see it.  An ALT tag is also useful to those who can’t see images and the blind will often have software that reads a page out loud so keeping the description natural will make sense to them.  Whilst images and videos don’t help with SEO if you make them shareable you could strike “viral gold” and drive significant traffic to your site from social media shares.


  • Maximize your SEO efforts on every page – not every visitor to your website is going to land on your home page nor would you want them to, it is far better for them to land on a page that addresses their search query quickly without the need for them to search within your site.  So with this in mind have a plan for what you want to achieve on each page, what type of visitor you want to attract, envisage their information needs and decide what action you want to encourage them to take when they land on it.  If you do this well you should significantly increase the variety of keywords and phrases that your site ranks for, improve the probability of matching the search requirements of your visitors and therefore convert more visits into sales.

    Also check out how:  How to build traffic to your website

  • Organize your site effectively – include your keywords in your file and folder names.  Name your site pages with your keywords too.  Make sure the structure of your website is not complex and avoid having a deep hierarchy of folders and directory levels.  Keep your hierarchy as flat as can be as it makes your site much easier to navigate.


  • Avoid having duplicate content in your site as it can be seen as spamming by the search engines.  If you are selling multiple product variations introduce a dynamic drill-down navigation tool like what you would have on Amazon for customers to filter the product options to match their requirements.  An example can be seen in the left-hand content sidebar in the screenshot below.


  • Test – before you go live and during the lifetime of your website continually test it.  There are various tools that you can use to do this.  I often use Google and Bing’s Webmaster tools to make sure my site is being crawled and that there are no crawl errors.  Familiarise yourself with both of these tools, they aren’t difficult to use and can be useful to highlight areas for improvement.

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Vipin Kumar May 9, 2020 0 Comments

how to do social media marketing

“Increase your networking and business and deliver real-time profits through social media campaigns.”

Indian Digital marketing has record-making excellence in Social Media marketing. Being social means to create a large network online through social media sites. Social Media is an amazing tool to generate awareness about your business in masses in order to increase sales revenue and to know more about customers.

Strategies on which Indian Digital Marketing focuses:

  • Better Communication with Customers: A large network is created in very less time and hence you can communicate to a large mass and know their tastes and preferences and helps in maintaining direct contact with them.
  • ​​​Cost-Effective: Marketing on Social Media sites is very cost-effective, since it can be done paid or organically also and results like share, reach, likes, the comment can be seen immediately.​
  • Brand Positioning: Social media marketing has a great ability to create brand awareness. As more people see your business name, the link to your site, your logo, and other details found on your social media profiles.
  • Large Network: A large connection can be maintained online with the big players of the specific industries through Linkedin, Facebook and other social media tools.  And also it’s a great source of genuine and concrete data collection
  • Potential lead Generation: Increased visibility in search engines and social media sites will boost the number of visitors which increases the chances of potential leads to conversion.

Benefits of Social Media Marketing for your Business:

  • Better Communication with Customers: A large network is created in very less time and hence you can communicate to a large mass and know their tastes and preferences and helps in maintaining direct contact with them.
  • Cost-Effective: Marketing on Social Media sites is very cost-effective, since it can be done paid or organically also and results like share, reach, likes, the comment can be seen immediately.
  • Brand Positioning: Social media marketing has a great ability to create brand awareness. As more people see your business name, the link to your site, your logo, and other details found on your social media profiles.
  • Large Network: A large connection can be maintained online with the big players of the specific industries through Linkedin. And also it’s a great source of genuine and concrete data collection
  • Potential lead Generation: Increased visibility in search engines and social media sites will boost the number of visitors which increases the chances of potential leads to conversion.

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Vipin Kumar May 9, 2020 0 Comments

5 Powerful Reasons Your Business Wants Social Media Marketing

In the huge digital era, Social Media Marketing has become the one go-to place for us to connect with our friends
and the brands we love and adore. however, things might not seem as bright as they once did. people around
us have been muttering things like “Social Media is a Fad!” or “Facebook is dead!”
Statements like these are far from the truth and are being uttered by an old-fashioned thought process.
The fact is that businesses are being continuously emboldened by various social media marketing platform they’re
using, and are falling taken with the benefits they are reaping from their networks all over again. Here
are a few reasons why?

1. It’s the perfect source of Targeted Traffic.
Your page on a social media marketing platform could be a place wherever your fans will land and take a conversation about your whole forward. it’s the one place wherever, if you place a good social media post, a conversation can
start trending organically. In fact, a Hubspot report pointed out that seventy-six individuals use their Facebook feed to find interesting content. whereas a Statistic report pointed out that fifty-one of YouTube users actively go to the social media marketing portal realize|to seek out|to search out} new content and another 100 pc find news from the site.
Source –
Your social media marketing post can be the interesting content that people will notice and with content
consumption increasing to concerning fifty-seven on Facebook solely within the last 2 years, the possibility of that
eventuality is ever increasing.

2. It’s good thanks to building relationships.
To build a relationship with clients and customers was a tough task. Organizations and brands needed to
take surveys and other un-personal methods to even understand what the client’s needs or needs of your
company. nowadays all that has modified, if a client needs one thing he will simply take it up with you
with the power of social media.
All you have to do} is reply in an impressionable manner and you can cultivate a long relationship
that will completely affect your whole and the client. With a data point from the bench, the research center
said that 72 of adult internet users use Facebook this process becomes vital. because for
the first time ever in the history of human civilization a whole will directly confer with a possible emptor and
address his issues with the power of social media marketing.

3. Best thanks for building brand Loyalty.

It might not come as a surprise to you that brands with an active social media marketing presence have a much
more loyal client base than occasional posters. that’s because these companies start a narrative
that they’re in control of and attract followers. hold example Apple Fanboys and their
continuous retweets and posts concerning Apple Inc’s sleek pretty styles for all their products. What individuals
don’t remember is that most of those posts originally originated from Apple itself and even nowadays all of
the school giant’s social media marketing posts are geared towards that.
Conversely, other brands haven’t any other choice apart from to gear their advertisements and posts
towards the latest hardware and alternative gimmicks. however even while they try they are doing not get the same
loyalty for his or her brands as a result of they haven’t been at it for that long and secondly because they keep
changing the narrative. so once done right, social media marketing will get you loyal fans who can stand
with your organization through thick and thin.

4. The best place for Receptive marketing.
Have you heard the phrase that the best marketing doesn’t desire marketing? that’s why social media
Facebook, Twitter, and alternative social media marketing platforms are the most effective places to begin promoting. The reason behind that’s that people don’t read these networks as promoting machines. while the truth is that
they are and are very effective at it.
If you post often and create your content feel entertaining rather than advertising your customers will
be receptive to your promoting and can begin to share your posts. that may eventually translate to web
traffic to your website and sales of your product and services. that’s why the graph above shows a
continuous increase in Facebook Revenue from advertising through the years.

5. cheap marketing Tool.
Unlike traditional promoting ways like newspapers, radio or tv Social Media is free. That is
why the networks area unit much the cheapest ways of marketing to a large range of people at the
same time. And even though you may rent a social media promoting company to with success
engage in social media promoting you’ll still notice that it’s one the cheapest promoting ways you
have ever engaged in.
In fact, it’s so low cost that a report from LYFE marketing discovered that it solely prices $2.50 compared to
the $16 of magazines and new media, and is barely a fraction of the value compared to the normal
direct mail promoting technique that comes around at a whopping $57 per translation of sale. And the
stats become even more important with 92 of all marketers indicating that their social media efforts
have generated additional exposure for their businesses. Is it any wonder why social media promoting has
started dominating the advert world?

Social Media marketing might look simple and easy owing to the ease of access to the networks.
However the reality it’s not. really 49th of B2B Marketers realize that social media selling is that the most
difficult form of selling because you’re not only dealing with one network however various ones and
each and every} one of these networks has their own quirks. Moreover, you’re addressing a wide
variety of individuals from all demographics that is why you wish a seasoned team of marketers WHO apprehend what they’re doing and may set about the job of marketing your complete whereas comprehensively protective it from the Social Media trolls. We can offer
you the simplest service in the world from the moment you decide to promote your companies product and

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Vipin Kumar May 8, 2020 0 Comments

Knowing These 7 Secrets Will Make Your Ecommerce Conversion Better

The main aim of getting an eCommerce website is to show more shoppers to buyers. Your conversion rate is greatly dependant on the look and feel of your e-commerce website. during this blog, we are reaching to discuss a number of the essential tips which can transform your website into a magnet to engage a lot of visitors and turn them into a buyer.

1.E-commerce Marketing Conversion Responsive design

How will we overlook responsive design in this era of smartphones and tablets? millions of customers do online look through their handheld devices. If you’re not creating the design of your website responsive, you’re averting millions of customers away from your website. therefore, all in all, you merely can’t help however designing your website responsive.

2.Low price guarantees play a big role

With the presence of hundreds of thousands of e-commerce websites on the web, it’s quite obvious and comprehensible before clicking ‘add to cart’ button, an unexpected question might come up in the buyer’s mind “Am I overpaying?” or “Do I obtain an advanced deal on another website?” you can prevent this activity of user by putting a tag of low price guarantee. An easy stripe for the occasion “find a lower price and we can provide our product at that price” can do wonders for your conversion rates

3.Color important buttons

Essential buttons like buy now as well as check out must be visible and may not get obscured by the remaining content of the page. you can color you check out button with red or orange and buy now button with green or grey. this is an easy tweak that will enhance your conversion rates significantly.

4.Add Trustmarks

So what are trustmarks? Well, these are little images or just logos that display a guarantee of security by external party pointing out that the website is totally safe to purchase items from. These trustmarks may be like GeoTrust, BBB, McAfee etc. These accreditation permits infuse customers confidently and a way of security that no matter payment details {they are|they’re} providing to the site are totally protected. No-doubt adding such trustmarks can take your conversion rates to a new height.

Adding trustmarks isn’t a matter of concern for major brands as they need already gained enough trust among their customers so that a buyer can share their payment details with them without bothering trustmarks.

5.Provide them with online chats & contact numbers

With the advent of computer networks and the internet, online shopping is done from anywhere in the world with no problem. but whenever any problem arises customers wish to chat/talk with somebody who will help them out. Without any misgiving, round-the-clock chat and talk options available are highly esteemed by the customers.

If the choice of 24×7 online purchases is available, then you’re needed to produce around-the-clock client services so as to sort out pre-sale and after-sale queries. furthermore, customers will go online from work or home, therefore a buy and any kind of associated question might arise at any time.

6.Customer reviews matter

Social evidence & word of mouth are impactful factors that can’t be ignored. Let’s accept this fact that we’d all prefer to browse client reviews first before making a purchase. therefore to extend your conversion rates you wish to put create reviews greatly observable like major brands like Amazon and ModCloth do. moreover, you’ll join review sites like Yelp. Also, attempt to answer all reviews irrespective of their nature (Good or bad). This practice infuses trust among your customers.

7.Make your social media on

I will understand that you just can say I have heard this factor earlier, however, keeping in view of the fact that over 25th of online purchases are done when analysis through social media websites, we can’t desert this necessary point. It’s human psychology to require public opinions before making a purchase and through social media, this will be greatly accomplished.

Google+ may be considered an excellent social media platform for sharing videos, Pinterest for sharing photos. moreover, we can’t forget social media giants Facebook and Twitter to share your product descriptions and details. they will be used as client service medium to act with your customers and increase your brand visibility as well as awareness. therefore if you really want to extend your conversion rates increase your social presence.

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Vipin Kumar May 8, 2020 0 Comments

Why Social Media Marketing is Importance of Business

Social Media is a tool and technology that enables you to communicate with your customers in places where they are congregating. It is a platform that can create wonders if leveraged well. Here are a few benefits of social media for businesses away there looking to get better returns in the partial budget.

Social Media sites can dramatically improve search engine rankings if used properly, the more the people promote your content by sharing or liking your post the better the impact on the organic search. So it is advised to make your post more valuable for people by including informative and valuable content, like eBooks, case studies, blog posts, and testimonial to it, so that people would share and like it.

Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business as there are millions of people present on social media sites which gives you the opportunity to reach the right segment of the audience and hence increases the brand awareness at a rapid pace.

Get Traffic – Social media channels are major generators, constantly bringing a high volume of traffic to your webpage by sharing valuable content that contains links to your web pages, during social media ads, through useful videos, and so on. What’s more, social media also enhance the traffic future to the website by boosting your organic search presence.

Viral marketing – Viral Marketing, is the tactic of creating a process where interested people can market to each other if they feel the need to do so. Whether they like or do not like your post they share it with friends and followers and this way things get viral on social media.

If you see a cola advertisement on every billboard you pass, guess what you are going to order next time? It is a common tendency that what you see too often, what you see everywhere is what you recall. The same goes for shopping as well, you are likely to obtain from the brand you remind simply. If the customer is following your brand on social media they will recall your brand while making a purchase easily and chances of them buying from you go higher.

Brand Loyalty – When a consumer feels loyalty to a particular brand or product, they tend to stay lifelong supporters and champions of the brand. People will follow you and love being part of your community on the social networks if they are your customers and will promote the product to their peers and continue to look forward to and purchase newer models, editions, etc.

Word-of-mouth – Word of mouth referrals are the most influential form of marketing out there.  People trust what their friends and loved ones have to say, point-blank. People tend to share their views and experiences be it good or bad with their friends and followers. Here one gets a chance t do campaigning for positive word of mouth from the fans and followers hence giving some unexpected results.

If considered and executed glowing Social Media marketing can be one of the most cheapest and valuable modes of online marketing and promotion. So, influence social media the best way achievable and add to the ROI of your business.

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Vipin Kumar May 8, 2020 0 Comments

Boost Your Business with Social Media

Social Media has been the talk of the town for quite some time now and if leveraged well, can boost your business to an unexpected level. But this social media success is based on a few factors – MARKETABILITY, CONNECTIVITY, AND ENGAGEMENT.

Marketability is the ability to sell your products or services effectively. In this digital era where else could you find a better platform for marketing your product other than social media? Social media has the highest people engagement in today’s time and leveraging this is very important. However, you must present yourself well while marketing yourself on social media. As it is said, the first impression is the last impression; your profile should be such that it leaves a good impression in the minds of the people. Use this platform well and highlight your expertise and strengths. There should be a call-to-action explaining what value addition you bring to your audience.

Social media is a place where people connect, and here you can connect with your audience too. Here you can stay connected with your existing customers and try connecting with new audiences and future prospects as well. It is believed that the bigger the network the better it is for your business. This can be good to an extent as long as it does not create a negative impression about your product or service. For instance, while connecting to someone on LinkedIn, try sending a note with your invitation mentioning your details rather than sending canned messages.

The other most important point is engagement. You need to learn how to engage your audience on social media as well. It could be anything, maybe some questionnaire or a blog that would engage the audience. The more you engage your customer, the more there will be business opportunities for you.


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Vipin Kumar May 8, 2020 0 Comments

Digital Marketing 101—A Beginner’s Guide

A Beginner’s Guide to Digital Marketing
  1. What is Digital Marketing
  2. 7 Points to Remember
  3. How Digital Marketing Can Help You
  4. Weapons of Digital Marketing
    1. Search engine optimization (SEO)
    2. Content Marketing
    3. PPC (a.k.a. Search Engine Marketing (SEM), online advertising)
    4. Social Media Marketing (SMM)
    5. Email Marketing
    6. Conversion Rate Optimization
    7. Analytics

What is Digital Marketing?

Digital Marketing refers to marketing and advertising using the internet to drive sales and sales leads, typically via websites and emails. It includes all the activities conducted by a business via the world wide web to attract new business, retain existing business, and develop a brand’s identity.

Digital Marketing is also known as remarketing, internet marketing, search engine marketing, and web marketing. When properly implemented, the returns from Digital Marketing can far exceed those from traditional marketing strategies—and at very little cost.

According to Google, more than 90% of consumers research products online before buying, and three out of five people use search engines as a go-to shopping resource. In such a scenario, being noticed by your prospects and customers is vital to your online success.

Digital Marketing is a high growth industry that will continue to grow faster than traditional advertising in the times to come.

7 Points to Remember

  1. Digital Marketing can make your online business visible to millions of people worldwide who are already online.
  2. Website traffic doesn’t just happen by itself—it requires time and resources to connect with your prospects and customers and bring them to your website.
  3. If your business is not generating more revenues than investment, you’re probably not doing your Digital Marketing right.
  4. Once your Digital Marketing strategy gets going in the right direction, you can increase your investment to acquire more customers and generate more sales.
  5. Getting paid traffic via advertising is an excellent way to kick-start your business in days, not months.
  6. If your marketing collaterals are of high quality, they will get noticed on the internet as well as on social media channels. The payoffs can be very rewarding.
  7. When you provide content that is useful, relevant, and valuable to your prospects and customers, they will seek you out and reward you both in the short and long term.

How Digital Marketing Can Help You

You can use digital marketing to:

  • Access niche markets via demographics and targeting
  • Expand your business globally with a smaller budget compared to other channels
  • Improve your ROI
  • Compete with bigger businesses more easily
  • Improve your customer service

Weapons of Digital Marketing

  • Search Engine Optimization (SEO)

SEO helps you to get found online by your prospects and customers. You can improve your website’s visibility in search engines by developing an SEO strategy which ensures that when prospects are searching for information online, your company’s name shows up on top of the search results page (SERP).

SEO is vital for the online success of any organization in an increasingly digital-driven economy. An effective SEO strategy covers, among other things, authoritative content with keywords that are relevant to user queries. If your website is well optimized, it will most likely be ranked higher by search engines because it will typically also be fulfilling user expectations better than other websites. And search engines love to reward such websites – because like you, they too want to serve their customers better than their competitors.

  • Content Marketing

Content marketing is all about creating and distributing relevant and valuable content for your target audiences—by attracting, informing, and engaging with them meaningfully—while promoting your brand.

Content marketing helps you to reach audiences who may already be searching for the answers your brand delivers, and given the fact that 94% of consumers research online before buying, it’s something you can’t afford to take lightly.

Content is King
…and no company is too small to participate is what Bill Gates had said in the 90s, and it remains true today—perhaps even more so. Broadly speaking, content includes the use of blogs, articles, whitepapers, case studies, infographics, webinars, videos, and social media and PR—all-powerful growth drivers for your business—in such a way that when buyers search the web for answers to their questions, your brand shows up on top. This helps increase your brand’s top-of-mind recall value, builds trust, and also strengthens relationships with prospects and buyers.

Valuable content also allows you to capture the right metrics—so vital in today’s relationship-based, consumer-driven digital marketplace.

A very useful but ignored aspect of content marketing is the glaring disconnect that so widely prevails between content and its intended audiences. This usually happens when you don’t match your audience personas to their demographics—and end up sharing your content with the wrong people at the wrong time and on the wrong channel.

When done right, content marketing is a very powerful tool to increase visibility, trust, and customer loyalty. And search engines simply love to reward good content.

  • PPC (a.k.a. Search Engine Marketing (SEM), online advertising)

This refers to traffic purchased through online ads. PPC helps ensure marketing success by reaching the right customers at the right time and at the right place in their decision-making process. The PPC industry is valued at hundreds of billions of dollars via media giants like Facebook, Google, and other companies.

PPC is the most widely-used business model for search engine ads. It allows for maximum exposure while giving you full control over your ad campaign budget. And it also enables you to clearly track the effectiveness of your ad campaign.

Another reason for PPC’s popularity is its cost-effectiveness. i.e., you pay only when someone clicks on your ad, and not otherwise.

PPC ads appear prominently both on top of a search engine’s results page (SERP) and along the right-hand side. Their ranking is based on an auction model to determine which ads will display in what positions.

Your PPC marketing strategy should be tailored to support your business model and add value to your website. An efficiently managed PPC campaign will not only bring more traffic to your website but also maximize your conversions and returns on investment (ROI).

Since every business is different, PPC campaigns tend to be unique and are based upon individual goals, business environment, competitive landscape, and so on.

  • Social Media Marketing (SMM)

Social media marketing is a highly potent customer engagement tool and traffic driver. If you are not already interacting with your target audiences through social media, you may be hurting your brand in terms of (i) disappearing from their minds (ii) failing to reach out to new audiences (iii) missing out on important conversations.

A well-designed social media campaign helps to expand your brand’s reach—by turning prospects into customers and customers into repeat customers.

Since every business is unique, social media needs will vary from business to business. One organization may need SMM to generate more sales, while another organization may use it to improve customer service levels or build their following. The type of social media marketing campaign your organization runs will depend largely on your business goals and your target audiences, as well as your Digital Marketing plan.

Getting found on social media networks like Facebook, Twitter, Pinterest, Instagram, and LinkedIn is no longer an option but a necessity. A good social media plan can help you to optimize your social media presence by (i) locating the places where your audiences are active online (ii) creating a social media strategy that reaches them at the right place and time by identifying the social media platforms where their participation will produce the greatest dividends.

  • Email Marketing

Email marketing is an important part of your Digital Marketing and communications strategy. According to the Direct Marketing Association, email marketing brings in about $40 for every $1 you spend[1] – and I’m sure similar figures will apply in other countries also. That’s one of the highest ROIs you can get for your marketing! But despite this impressive statistic, most email marketing campaigns end up being spammy.

However, if you do email marketing the right way, you can continue to engage your customers for years after the first conversion. Email marketing helps you to build trust, establish a long-term relationship and improve your brand’s top-of-mind recall value—via emails and newsletters that provide valuable information to your target audiences with regard to your product, service, or industry—at a global level.

Another great thing about email marketing is that you can start seeing the results within minutes of sending the email. Unlike print and broadcast campaigns where you typically have to wait for weeks or days, you can pretty much organize a 24-hour flash sale in minutes, and start seeing the results within hours. Good email campaigns also tend to be shared more – not only because they are good but because all it takes is a click to share them.

Since most email marketing software allow you to track their effectiveness, you can quickly and easily know how your campaign is performing, thereby allowing you to fine-tune your campaign in real-time.

  • Conversion Rate Optimization (CRO)

Driving traffic to your website will not earn you any money if your visitors aren’t converting into customers. Industry-wide conversion rates are typically as low as 3%[1]. This means that 97 out 100 people visiting your website will leave without taking any action. And almost 70%[2] of your visitors will abandon your shopping cart before buying. It is for this reason that conversion rate optimization (CRO) is necessary for your business.

Conversion rate optimization is all about knowing your audiences and studying their browsing habits (by testing and analyzing them) so that you can get them to convert by giving them what they need.

CRO is more about what actually works than what you think should work. It calls for research that typically starts with web analytics to study visitor behavior on your website—such as who your visitors are, how they reach your website and navigate within it, what action they take, or fail to take; and it also requires competitive research. You can then use this information to your advantage by optimizing your landing pages and creating a sales funnel that is fine-tuned around your target audience’s needs—and eventually lead to more conversions.

In a hypercompetitive digital economy, ignoring CRO can cost you dearly.

  • Analytics

Website analytics, as defined by the Web Analytics Association, is “the objective tracking, collection, measurement, reporting, and analysis of quantitative Digital data to optimize websites and marketing initiatives.

Analytics help you to evaluate the effectiveness of your marketing efforts with the help of useful data with which to fine-tune your website and improve your return on investment (ROI).

A successful Digital Marketing strategy relies heavily on web analytics because it provides valuable information that you can use to (i) reach your audiences and learn who your typical customers are in terms of age, gender and behavior (ii) measure your conversion funnel and learn where you’re losing out (iii) maximize your ROI by evaluating the effectiveness of your marketing methods and how keywords are performing, whether your website is optimized for the right search terms, and how your social media is helping your business, and much more.

A successful Web analytics strategy is not a one-time affair—it is an ongoing program that you simply have to use to gain a competitive edge over your rivals.

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Vipin Kumar May 8, 2020 0 Comments
businessman pressing button virtual screens

5 Top Secret Techniques To Improve Your Website Visitors

1. High-Quality Contents FIRST!

Once you have value contents on your website, people will like it. Therefore, do the search engines (SE). Your capacity say that value contents take the time to grow and shaking out insufficient contents have incessantly worked for you, reevaluate. You can be parting some massive cash on the table here. If people certainly like your website, they will inform their friends on their websites or smooth e-mails about it. Reflect viral marketing. Think how much free promotional you can obtain from your value contents.

2. Include track back to each and every post you make

This doesn’t just apply to website article. If you are connecting to anyone, warrant you “notify” the website that you are raising to them. In case you are WordPress and you know the website, you are discussing to similarly use WordPress, you don’t need to put in the trackback URL (in the trackback field). But if you will be with links to Blogspot’s blog, confirm you use trackback URL otherwise your website/blog won’t be seen at their website. You can also ask your friend in your niche to link to you. That can be in their blogroll or even in a post. Make sure his website is related to yours. Why? Search engines like it. Avoid using reciprocal links excessively or SE (Search Engine) probably would give you a penalty.

3. Website Comments

I sensation the number of people who are using this to get visitors. I’ve experiential people are receiving traffic from other websites by commenting on them. In your website, comments don’t say thanks or anything that is not in line with the post they made. Attempt to gives your idea on the topic.

4. Web Directories

Various people say manuals are obsolete and it simply insignificant. They’re wrong. Directories can contribution you to rank higher in the search engines due to the fact that search engines are likely to belief directories more than just somebody’s website (especially Joe Ant directory)

5. PPC Website Targeting

You possibly used Google AdWords before but if you haven’t use website targeting yet, you happen to be lost so much fun. There is surely a large sum of money to be made there! With site targeting, you would be able to target the “right” visitors to your website. Well, you may be revealed I’ve done it with search advertising, however, let me tell you something, site directing is much more targeted. You can really select any websites you want. For instance, self-improvement website. Because it is self-improvement website, you know that the visitors of the particular website are interested in self-improvement, therefore, highly determined people.
Also, don’t ever forget the power of RSS feed. You possibly can increase your RSS feed by including your feed into RSS directory and you can make the procedure a lot easier by making use of software like RSS Submit. In theory, search engines like RSS simply because it is a sign of site updates.

So, that’s it. 5 ways you get visitors to your website. I’m executing some of the techniques so effectively that if you apply just two of it, you will certainly acquire 100 visitors a day in just a few weeks.

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Vipin Kumar February 28, 2020 0 Comments

SEO Expert Guide and SEO Strategic Planning in 2019

SEO Expert Guide and SEO Strategic Planning in 2019


Perfect because this guide is going to show you everything you need to know. Becoming an SEO expert isn’t as complicated as you may think.

Back-links, search engine optimization, and positions can be an idea of digital marketers or muddle for a lot of businesses that are small. But these promotion tools are measured a part of what we do in First Page and the mainstay of any marketing program. What’s incredible content if it cannot be found by people? This month’s hunt is currently importance the behind for the company to ascent the rankings of search engines by means of back-links engine optimization and more.

Search engine optimization – You’ve overheard about Search engine optimization and the way it should be a crucial part of the digital online advertising program, but do you look like Search engine optimization is occupied with inconsistent info and confusing vocabulary which leaves you together with your hands in the air? Ethers and good news. On top of that, it’s for 2019 more superseded info if you’re only getting started on your 2019 journey. Construction Expert for Your Website with backlinks – There’s more than using keywords to increase the first page of Google.

Have you heard about back-links in situation? In rising the ranks, both advantages and each plays a role. Search engine optimization has a wide range of assistances, and truly excellent content obviously builds back-links to your website as people begin to link to your site. When used together, it’s a strong grouping which may have you ever moving up the first page in no time at all., one of electronic marketing’s best friends. Among coming into play believe mobile friendliness, heading tags, content depth and more your Search engine optimization come into play believe mobile friendliness, heading tags, content depth, and more analytics.

Usually, the problem come into play believe mobile friendliness, heading tags, content depth and more the come into play believe mobile friendliness, heading tags, content depth and more. But wait, there is more. Google uses Search engine optimization to rank websites, come into play believe mobile friendliness, heading tags, content depth and more website come into play believe mobile friendliness, heading tags, content depth and more which come into play think mobile friendliness, heading tags, content depth and longer. Check out this blog by lookup Engine Journal for a complete list of what to double check. That’s all folks!

SEO Strategic Planning

Everybody knows that a strategy that strategic will be trounced by a strategy-based approach. The difficulty lies in making up an approach when your organization has not devised. Enter the Search engine optimization Strategy Template – It is set of rules you could follow as a roadmap, tweak and adapt, modify and personalize, until you have a strategic planning document for advertising your business. This is such a reproducible and easily digestible process that it’s surprising that everyone within the Search engine optimization industry is implementing, using or researching this kind of approach to developing a Search engine marketing strategy.

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Vipin Kumar February 28, 2020 0 Comments

Best Catering Website Designing Services in Delhi Noida Ghaziabad Faridabad

We are provided the best and importance catering website designing services for the past 10 years. We are dedicated in the designing of catering website with your required functionalities. If you preparation to start the catering business, fast food, mobile catering and restaurant services etc we can assist you to publish about your catering services on the internet through a brand new website in India. The catering website helps to identify the information of your services like custom menu, online order, delivery, table booking, offers and payments. We have a specialist team in India to create UI design and website design template using Adobe photoshop. With our growing experience we can adopt colors techniques and design trends for your catering website design template. We are using the qualified word press theme for developing the catering website design in India.

We design your website with professional look and feel which leads the visitors to reside more time on your catering website. We all are well-known the catering industry service is rising industry in all over the world. The catering website design in India helps to get more visitors. We promise our website design turn your visitors into loyal customers. We have more experience in designing of the catering website in India so we only know more about the basic necessary features when developing your catering website. The perfect catering website design with good search engine optimization (SEO) helps to increase the visibility in all the search engines. We have good SEO team. If you need to develop the website with SEO in India, we can give you the best price.

We follow new tactic in catering website design to manage your customer orders and plan deliveries with online payment. We provide the updated product menu in your catering website which can be shared with visitors or customer through social media like facebook, twitter and instagram etc. We provide the following essentials to make a good catering website such as accurate layout, fast load time, mobile friendly, solid navigation, good SEO and clear call to action.

We are developing the catering website design for the following functions

  • Wedding catering website
  • Corporate catering website
  • Catering for Mass gathering
  • Catering for Birthday Parties
  • Catering for Get together
  • Catering website for Cocktail party
  • Catering website Engagement Function
  • Catering for Baby shower function
  • Catering for House Warming
  • Catering for Temple function
  • Catering for Ear Piercings function
  • Catering for Family sweet package
  • Outdoor catering website
  • Industrial catering website

How we help to promote your catering business?
We design your catering website with search engine friendly.
We make your wedding catering website to acquire more visitor impression.
Your website helps to recognize your catering service in Delhi.
We build your catering website with more information and good looking.
What are the benefits of a catering business?
Catering business is the profitable and self satisfactory business.
Once the customers love your services you will get more orders through the referral business.
Providing of the quality services will attracts new customers and keep them for a long time.
How to get more catering orders?
Design and develop your catering website with google friendly to increase organic traffic and earn google ranking.
Target your audience through social media marketing such as facebook, twitter, pinterest etc.
Show your customer positive feedback on your website, social pages and other classified websites. Customer feedback will help to get more orders.
How to make money from catering events?
Get the annual orders.
reach your services world-wide.
frequently touch with your customer.
What are the advantages of a website for a catering business?
Catering Website helps to build your client relationships, retaining existing customers and hopeful repeat visits.
Catering website helps to show your delicious food and services images.
Customer can get more information about your services.
Customer happiness is the importance for all the business. Catering Website help to get the customer feedback which helps identify your business and also abolish customer problems.
Catering website helps to promote your new services or new dishes into a target market.

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Vipin Kumar February 4, 2020 0 Comments
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