Social Μedia Marketing Tipѕ For Sucсessful Business Mаrketing

Finding new and different techniques to promote your соmpany can be difficult. Fortunately, there are sосial media practices that offer great ways to reach new аυdiences. Here are some of the ways tо markеt buѕinеsses on socіal mеdia so that your busіness ѕuсcеedѕ bоth onlіnе and offlіne.

Whеn υsing sоcial mеdia tο market yοur compаny’s products or sеrvіces, mаkе sure that yoυ provide ѕome іncеntivеs, but don’t be pυѕhу. Seth Godin often explains the process of purchase as being driven by wants not needs, so hit the nerve with why they want this, not why they need this! Cοnsumerѕ рrefеr tо mаke a рurchasе becaυѕе they believe that it was their idеа and not уοurs. Your beѕt bet is tо regulаrly post an incentive or ѕale, but no more than once weekly and when you do so make sure they are different opportunities, if they feel there is always a deal then you lose that allure of reward. Worse, if that offer isn’t there when they are ready to purchase they’ll feel cheated! Јust float the ideа of a deal аround them and lеt them know it’ѕ еxpіrіng sοоn. Yоυr cuѕtomеrs will do the reѕt. If they don’t you might want to rethink the offer and even reach out to inquire.

Your sосiаl mеdiа nеtwоrk profile is a perfect placе tο help аttraсt nеw bυsinesѕ to уour company and іt can meаn more sales for the product that tells a great story. I always recommend using individuals (employees) sοcial nеtwοrking prоfіlеs and pages to advocate spеcial deals, or eνen annоυnce a nеw “whatever”. Υοu might find more success if you set up unique rewards offers and сoυpons avаilable onlу οn the personal pagеѕ. Peoрle will іnteraсt with people on soсiаl networkѕ before they will interact with an unknown brand or product, if they pеrсеіve it aѕ іnteresting then it’s the start you’ll need to build momentum.

You won’t have much success in social media marketing if visitоrѕ dοn’t find value in your content, that or some emotion. Take time to proofread the соntent and I am talking about the effort around the context not the grammar. I hear everyone talking about grammar and spelling and you know what, it’s really not even close to important as the context and substance. If your content is not engaging and informative, it’s useless. To tор it off, use interesting and сatсhy headlіnеѕ аnd subtіtles, don’t just go for the search results, go for the human results.

Cuѕtomеrѕ needs tο ѕее you make timely and fresh posts to your socіal mеdіa nеtworks. Give followers and readers something tο аntіcіpate and depend on. Makе а posting sсhedυle, or use a company that will post for уou in speсіfic time intervals. Тhіs allоws yοu tо ѕtaу present in yоur readerѕ’ lives. It also helps if you become a better time manager, you’ll likely start to learn things about posting on Facebook and how it is far more effective for shares on Saturday then day another day of the week. Use analytics to make informed decisions about your practices.

If уοu are planning on marketing οn several socіаl networking sites (which I recommend), kеeр in mind thаt each is different and in many cases has a different culture. You’ll also want рeорle to know thаt you are listening to whаt thеy say, so make sure you respond when they comment or reach out. Reaching out isn’t always about waiting if you have new followers take the initiatives and say hello, some people are just waiting to be engaged!

I have always advocated for YouTube, I believe that video is an informational experience, it also helps that these posts on other social sites tend to be engaged far more than just text alone. Find time to generate some videos, it would be great to get a studio and shoot, but be realistic and get a tripod, just about any phone or camera can shoot a quality picture for video, the trick is in the steady frame and the audio. This is one of those times that production is more important than perfection, video is too important to content to wait till you get it right or can get it perfect.

Іf Twіttеr iѕ beіng uѕed as part of your marketing strаtegy, you must be resрonsive аnd сonsistent. Gіvе peoрle who retweet your content a thumbs-υp, quiсkly respοnd to questions pеоple аsk and favorite the tweets you support. Тhіs will help sоlіdify your relatiοnships with follοwers. Your goal should be to furthеr your οnline рrеѕence aѕ both an indіvіdυal and as а professional. This is the balance between the individual and the brand accounts.

These are just a few things to consider if you want to succeed in Social Μedia Marketing. Іf yоu usе them with the intent to do it rather than get it perfect you’ll eventually leаve уoυr compеtitors іn thе dust. It’s really all about bеcome сomfοrtаble naνigating the world of digital communications, once уοu find your comfort zone try to make trυe connectiοns with both existing and prοsрective customers. Having success in social media is as much about managing the relationships you have as it is about building new ones.

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Vipin Kumar May 10, 2020 0 Comments

Facebook business page tips

In my last blog post I provided a quick guide to creating a Facebook business page in this post I will show you how to develop a Facebook customer engagement strategy.

Here are some great Facebook business page tips:

Post consistently and always consider the added value – Don’t spam your customers with lots of updates per day but equally don’t go for days without posting an update so strike a balance.  Also, consider your posts from your customer’s perspective i.e. what’s in it for them and why they liked your page in the first place.  Doing this will ensure you stay on message and keep your followers engaged with your page.  The more engaged your followers are with your page posts the more likely they are to continue to appear in their news feed.  If a customer ignores your posts for a prolonged period then your posts will disappear from their news feed altogether and they are unlikely to revisit your page off their own back so the likelihood is you’ve lost them forever.

Don’t just post, ask questions, and start a discussion – encourage engagement on your wall by asking questions and starting discussions.  These questions can be about your products, services, a topical news item or even asking customers about the challenges they face which your business may have the solutions for.  This tactic works really well when you are struggling for fresh new content as your followers will likely provide an angle with their response – or even result in a new sale or business opportunity!

Personalize your comments – if you have time try replying personally to your followers individually (by typing@ then typing the name of the person you want to reply to immediately afterward with no spaces).  It will make your follower feel special and show the rest of your followers that you will engage with them.

Thank your new followers – send a personal message to all new people who like your page.  This may be difficult to do if your page really takes off so another tip could be to send a weekly welcome message to all new followers – you could even list them in the body of your message.  This will reflect well on your brand, shows you actively manage your page and care about your audience.

Re-Post your best content – not all of your fans will be looking at Facebook when you post your content, some might not sign in for a while so if you have an interesting post or link to share post it several times over a few days under different guises (if you repost exactly the same it is likely to bore the original recipients!).  Don’t use this approach all the time as you can appear spammy, save it for your killer content.   You can also pin important posts to the top of your timeline for up to a week, simply however your cursor over your post, click the pencil item and select pin to top.

Swift engagement – if someone comments on a status update or posts a message on your timeline try to reply as soon as possible.  Late replies reduce the chance to continue a conversation, provide a solution to a problem, or thank a customer for their input and support.

Use Images and Video  – pages that regularly use photos, images, and videos tend to generate far more engagement than pages that don’t – after all it’s far more interesting than pure text.  If you can, try to include an image with every update and encourage your followers to share your post.  Doing so will help you reach a far greater audience than you expected and can result in people checking out your page (and hopefully following you).  Keep your images and videos in line with your brand, the viral potential can be damaging as well as beneficial.

Create Facebook Offers – once your page gets over 100 likes the offers menu will appear on your page.  This feature enables you to create interactive offers to drive sales activity and promote special deals.  Everyone likes a deal and if it’s good enough will probably tell their friends about it so encourage your fans to share it and they probably will.

Limit auto-posting – auto posting your posts, tweets, and videos might seem like a good idea especially because it saves time but could lead your fans to view your page as spammy because of the robotic nature of your communications.  If you post manually you can customize your post and will make a huge difference to your page – it doesn’t actually take that much more time to do.  I have disabled the Publicise feature in my WordPress blog for this very reason.

Promote Events – If you have an event you are organizing try inviting some of your followers using the events feature.  It’s a great way to show off how popular your business is and can create hype around the event too – people can see which of their contacts are going stimulating discussion and you can create a series of countdown status updates building up to the event so overall fantastic PR.

What do you think?  Do any of these work for you? What works for your Facebook page?  Keen to hear your views,

Tags: Social Media Marketing

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Vipin Kumar May 10, 2020 0 Comments

10 tips for getting the most out of Google AdWords

If you want to get more quality traffic to your website quickly I would recommend investing in Google AdWords. It will work much faster than trying to rank organically with search engine optimization (SEO). I’m not saying don’t invest time in SEO as it will yield long term results for the cost of your time, I suggest your SEO strategy should run alongside a Google AdWords strategy.

If your Google AdWords campaigns are set up properly and your landing pages are designed to convert visitors into paying customers you will soon see a return on your investment. Conversely a poorly managed campaign could be costly so it pays to learn how to use Google Adwords before you invest your hard-earned cash.

Essentially your Google Adwords success is about ranking your site so it is visible to the right people, getting them to click through to your landing page, and converting them to subscribers and customers.
To help you on the road to success here are my top ten tips for getting the most out of Google AdWords.

1. Define your Google AdWords Goals

Before you do anything, clearly define your Google Adwords campaign objectives. What are you looking for, more customers, more subscribers? How many new customers or subscribers are you looking for each week? Whatever objectives you decide upon you can track and measure their success within your Google Adwords account.

2. Clearly understand your target customer

You can use Google’s keyword planner to help you identify the most commonly searched for keywords. If you have a Google Analytics account set up for your site you could also use common search terms converting customers used to find your site or if your site has a search bar what people type in there.

I would also recommend Semrush which is a paid-for keyword research tool for far greater analysis. Semrush does however have a free service too.
This is a crucial step if you skip it or don’t spend enough time on it your campaigns will suffer.

3. Use the right keywords

If you use the right keywords you can really target profitable high converting customers. There are three ways to target customers using keywords, these are:

  • Broad matches – if a user types in a search term with some similarity to your chosen keywords then your advertisement could be displayed. For example if I wanted to advertise for public liability insurance my advertisement could be shown to people searching for other types of liability insurance. With this method there is always a chance that I will rank for the wrong traffic and ultimately lose money. For more information take a look at this post from Google https://support.google.com/adwords/answer/2497836?hl=en-GB.
  • Exact matches – will exactly match your keyword. Clearly the traffic will be lower here but the return could be very high.
  • Phrase matches – Your ad will show when someone searches with your phrase. If the user also includes other words in the phrase then your ad may still appear.

4. Group your keywords

Google Adwords allows you to create campaigns and ad groups to manage different types of campaigns. This approach enables you to segment your ad campaigns into keyword themes relevant to the terms being search for. For example if you sell camera’s you could create an ad group for compact cameras, one for bridge cameras, one for digital SLRs, etc.

This is an important feature for you to consider. The more your break up your ad campaigns the more they are likely to convert plus they become easier to optimize and monitor performance.

5. Analyze the competition

You can learn a great deal by analyzing your competitor’s websites and it is worthwhile doing this generally and not just to support a Google Adwords campaign.

Read your competitor’s ad copy and scan their landing pages to see what you can learn and take away to improve your own ad copy and landing page content. Think about how they look, would you click on them?

You will be surprised how much you can learn every time you analyze the competition so take notes and apply to your own ad copy and landing pages.

6. Bid on competitor search terms

This is a useful exercise. If you find several competitors bidding on the same keywords there is a good chance that they are worth bidding on. There are several tools that you can buy to assist you with this research. Again I would consider taking a look at Semrush.

7. Rank your keywords

If you have developed a large library of keywords it is best to rank them in order of those that are likely to be the most profitable from the start. The most profitable keywords are likely to be based on the total number of searches per month, their relevance, and competition (which drives cost).
Pick the top ranking keywords and focus on these initiatives.

8. Filter out negative keywords

Google Adwords allows you to filter out keywords that are unlikely to be a good match for your product or service, these are called negative keywords. For example if you want your ad to show when people search for “digital marketing consultants” but you didn’t want your add to appear for people searching for “digital marketing consultant jobs” you can add “jobs” as a negative keyword.
Negative keywords can be added for individual campaigns and also at the ad group level.

9. Don’t forget to bid on your own brand name

This might be obvious but if you don’t bid on your own brand name your completion will. If your competitors bid on your brand or URL they could rank above you even if you rank first for organic search terms.

A good defensive strategy is to bid high for your own brand search terms. You won’t be wasting money as people specifically searching for your company are likely to convert.

If you operate in a very competitive market it is possible that you could be spending a lot of your budget on your own brand search terms.

10. Track your success

Google Adwords enables you to check on whether a click on an ad resulted in conversion. Adwords places a cookie on the searcher’s computer after clicking on an ad that expires after 30 days. If during this 30 day period the searcher clicks through to a conversion page it is recorded in Adwords and is credited to the keyword which triggered the ad.

I hope you found this post useful. Getting the most out of Google AdWords may not be easy but I hope these 10 tips point you in the right direction.

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Vipin Kumar May 10, 2020 0 Comments

How to add social media buttons to your blog

When you produce regular content on your blog or website you want to attract as many visitors as possible and you want these visitors to share your content with their friends, followers, and connections.  The best way to achieve these goals is to link your site to your social networking sites by simply adding buttons (often referred to as badges) to your blog that direct people to your social media pages when they click on the relevant icon.

The great news is you don’t need to be a computer programmer to add this functionality to your site as each of the main channels has made it really easy for you and this blog post explains how to simply add social media buttons to your blog.

If you have a WordPress site like mine it’s fairly simple as most themes come with social media button functionality built-in, all you have to do is add your social media page URL to the button.  You can clearly see these at the top right-hand corner of my site.  The downside to these is they are often inflexible e.g. my current design forces me to display all of the icons or nothing and doesn’t have a LinkedIn option.

Thankfully WordPress enables you to also add a bespoke Text widget which enables you to create your own social media badges – look to the right-hand side of my blog and you will see these clearly.  All you need to do is name the widget and copy the code that you can create by following each of the links below:

Here is an example of Googles:

Adding a Google+ badge to your website or blog

If you are signed in to the channel that you wish to create a button for simply click on the link, follow the instructions such as selecting the type of button you are looking and how you want it to be displayed and copy the code.  The code can be pasted into your site in the location you want it and hey presto you have a button that links to your site.

If you look at my site as an example all I did was copy the code generated at the Google, LinkedIn and Twitter links and paste it into one Text widget and added a title “Follow me here”, here is a screenshot showing how simple this is:

Adding the code to generate social media buttons in WordPress

For the Facebook button I chose to use the ready-made Facebook Like Box widget found within Jetpack, all I had to do was add some text for the title and paste in my Facebook page URL.

I hope you found this article useful and please follow my social media channels for future posts

Also check out how:  How to write effective web content

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Vipin Kumar May 9, 2020 0 Comments

How to write effective web content

This post will help you write effective web content so that your visitors will read on and not bounce early from your site.  Follow these simple points and even if writing isn’t your strong point you will still start to see results.

Grab your visitors attention quickly

Most people these days are busy and don’t have time to read vast amounts of web content, they will quickly scan the first few lines to see if a post or page answers their query, if it doesn’t they will move on.  You don’t have long, possibly only seconds so you need to grab their attention as soon as possible.

Write clearly, concisely and get to the point immediately.

Write like a newspaper reporter

Summarise the most important points of your post first before delivering a supportive argument or message.  The user should be able to stop reading at any point and understand your point.

Make your content easy to scan

Avoid large blocks of text, use headings, sub-headings.

Use bullet points to break up your text so that it easier to scan read.

Simplify social sharing

Make sure you make it easy for your readers to share your content, after all if it’s interesting to them why wouldn’t they share your content with their network?

If you are using WordPress there are many widgets you can use, see my post How to add social media buttons to your blog for some handy tips. I’m also using the floating social plug-in so users can share content from the top or bottom of my posts.

Engage with your readers

What do you do if you feel a lack of engagement or understanding of your needs when reading web content, do you read on or bounce off?

Silly question I know and an obvious answer so try writing if you are actually talking to your readers to develop a more personal relationship.

Strive for originality (where you can)

It’s not always easy to do this particularly if the content is technical but try to strive for originality wherever you can as it will help improve your relevance with your readers and make them more likely to subscribe or return to your site.

Writing consistency

Try to keep your writing style consistent across your site and if you own or work for a large organization where there are many people contributing to your website’s content develop a style guide to help maintain consistency.

Don’t write for SEO but do think SEO

If you write your content purely to satisfy the search engines then it’s likely to be a dull read.  Always write with the goal of creating interest and engagement with your readers first, you can make a few minor SEO tweaks when you’ve finished writing the first draft.

If you are using WordPress I would recommend installing Yeost a free WordPress Plugin which helps you assess the SEO quality of your posts plus it offers a number of useful stuff to improve the SEO of your WordPress site overall.

I hope this post helps you write more effective web content,

Also check out how:  How to build traffic to your website

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Vipin Kumar May 9, 2020 0 Comments

How to build traffic to your website

Do you have a plan for building traffic to your site?  Do you know where to start?  The answers to these questions can often seem daunting but developing a brief action plan against all of the key traffic building areas I list in this post can help and yield results quickly.  This output will help you build the framework of a long-term digital marketing plan that will ultimately start to build traffic to your website

So this post is more of a list but a valuable one.  Think about what you can do now against each of these points and implement them as soon as possible.  Make sure you can track the new visitors you develop from each source in your analytics account so you can quickly measure the results to see what is working then do more of the same.

If you would like me to cover any of the points below in more detail just post the name of the topic you would like me to write about in the comments box below.

Search Marketing

Online Partnerships

Who can you build an online partnership within your market?  Who operates in a similar space but is not competing?  Who is writing blogs on your market?  Who has a similar profile of customers or visitors that could be selling or promoting your product?  Types of online partnership:

  • Affiliate Marketing – think about what deal would entice an affiliate to sign-up and make some approaches.  Are there any affiliate networks with a track record in your sector?
  • Sponsorship
  • White-labelling
  • Co-branding
  • Link building – this can help but make sure the links are natural and would resonate with your own audience,  make sure the traffic they are likely to generate is quality traffic, and not just there to boost visitors.

Online advertising

  • Purchasing advertising space on specific websites – specifically those who attract your target market in large volumes
  • Ad networks such as Google Ad Exchange or Google Adsense
  • Sponsorship
  • Audience targeting
  • Re-marketing shows advertisements to users who’ve previously visited your website as they browse the web.

Email (Opt-in)

Make sure you always provide the recipient with a method of opting out of your email to make sure you stay within the law.  When you write your email content think of a title that will encourage the recipient to open the email and write the content to grab their attention in the first few seconds otherwise they are unlikely to read on. Types of email lists:

  • In house lists, you’ve already developed
  • Rented lists
  • Lists your partners have developed
  • Advertising in third party e-newsletters

Viral Marketing

  • Buzz marketing – what shareable content can you create for the distribution of social media channels?  What works for your competitors? Video content is particularly shareable.
  • Generating social media mentions – Buzz marketing will clearly help but so will engage with your followers.
  • Sharable emails

And lastly don’t forget…

Offline Marketing

Make sure you mention prominently in all of your offline advertising efforts your website and if there is space in your social media channels.

  • Traditional advertising – paper, magazine, flyers, radio, TV
  • Sales promotions
  • Personal selling
  • PR
  • Sponsorship
  • Direct mail
  • Product packaging

I hope this post gives provides you some inspiration for ideas on how to build traffic to your website.

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Vipin Kumar May 9, 2020 0 Comments

How to optimise the design of your website

In today’s post I am going to tell you how the design of your website can affect your site’s search engine optimization.  It is important that you understand that you can make your website invisible to search engines or drop your search engine rankings if you get the design process wrong.

Here is how to optimize the design of your website:

  • Plan to have plenty of text – I know I have mentioned this in a number of previous posts but it is crucial to the success of your website.  If you don’t have enough text you won’t be able to include enough keywords or worse appear to the search engines that you are ‘keyword stuffing’ and seriously damage your ranking.  There is also the danger that you don’t include certain keywords that prospects use to find the type of product or service you are offering – which means you won’t rank at all for that search.

 

  • Always put your most important content at the top of the page – When you are surfing the net, choosing a book or magazine I bet you can read the content quickly to see if what you are looking at is of interest.  Most people adopt the same tactic and will quickly scan a page from top to bottom to check relevance therefore make sure you put your most important content in the initial few paragraphs and use a quality “punchy” heading.  Break up your text using subheadings and bullet points too where relevant.  The search engines will also scan the content at the top of the page first and will use this to assess what your page is about.  Content lower down the page may not even get noted.

 

  • Don’t overuse images, flash and video’s – I’m not saying don’t use them; just limit their use to complement quality content.  The search bots can’t read this type of media and will ignore it.  However you can use a descriptive ALT tag to help a search bot understand the relevance of the image or video.  Don’t stuff your Alt Tag description with keywords; simply describe the image as you see it.  An ALT tag is also useful to those who can’t see images and the blind will often have software that reads a page out loud so keeping the description natural will make sense to them.  Whilst images and videos don’t help with SEO if you make them shareable you could strike “viral gold” and drive significant traffic to your site from social media shares.

 

  • Maximize your SEO efforts on every page – not every visitor to your website is going to land on your home page nor would you want them to, it is far better for them to land on a page that addresses their search query quickly without the need for them to search within your site.  So with this in mind have a plan for what you want to achieve on each page, what type of visitor you want to attract, envisage their information needs and decide what action you want to encourage them to take when they land on it.  If you do this well you should significantly increase the variety of keywords and phrases that your site ranks for, improve the probability of matching the search requirements of your visitors and therefore convert more visits into sales.

    Also check out how:  How to build traffic to your website

  • Organize your site effectively – include your keywords in your file and folder names.  Name your site pages with your keywords too.  Make sure the structure of your website is not complex and avoid having a deep hierarchy of folders and directory levels.  Keep your hierarchy as flat as can be as it makes your site much easier to navigate.

 

  • Avoid having duplicate content in your site as it can be seen as spamming by the search engines.  If you are selling multiple product variations introduce a dynamic drill-down navigation tool like what you would have on Amazon for customers to filter the product options to match their requirements.  An example can be seen in the left-hand content sidebar in the screenshot below.

 

  • Test – before you go live and during the lifetime of your website continually test it.  There are various tools that you can use to do this.  I often use Google and Bing’s Webmaster tools to make sure my site is being crawled and that there are no crawl errors.  Familiarise yourself with both of these tools, they aren’t difficult to use and can be useful to highlight areas for improvement.

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Vipin Kumar May 9, 2020 0 Comments

how to do social media marketing

“Increase your networking and business and deliver real-time profits through social media campaigns.”

Indian Digital marketing has record-making excellence in Social Media marketing. Being social means to create a large network online through social media sites. Social Media is an amazing tool to generate awareness about your business in masses in order to increase sales revenue and to know more about customers.

Strategies on which Indian Digital Marketing focuses:

  • Better Communication with Customers: A large network is created in very less time and hence you can communicate to a large mass and know their tastes and preferences and helps in maintaining direct contact with them.
  • ​​​Cost-Effective: Marketing on Social Media sites is very cost-effective, since it can be done paid or organically also and results like share, reach, likes, the comment can be seen immediately.​
  • Brand Positioning: Social media marketing has a great ability to create brand awareness. As more people see your business name, the link to your site, your logo, and other details found on your social media profiles.
  • Large Network: A large connection can be maintained online with the big players of the specific industries through Linkedin, Facebook and other social media tools.  And also it’s a great source of genuine and concrete data collection
  • Potential lead Generation: Increased visibility in search engines and social media sites will boost the number of visitors which increases the chances of potential leads to conversion.

Benefits of Social Media Marketing for your Business:

  • Better Communication with Customers: A large network is created in very less time and hence you can communicate to a large mass and know their tastes and preferences and helps in maintaining direct contact with them.
  • Cost-Effective: Marketing on Social Media sites is very cost-effective, since it can be done paid or organically also and results like share, reach, likes, the comment can be seen immediately.
  • Brand Positioning: Social media marketing has a great ability to create brand awareness. As more people see your business name, the link to your site, your logo, and other details found on your social media profiles.
  • Large Network: A large connection can be maintained online with the big players of the specific industries through Linkedin. And also it’s a great source of genuine and concrete data collection
  • Potential lead Generation: Increased visibility in search engines and social media sites will boost the number of visitors which increases the chances of potential leads to conversion.

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Vipin Kumar May 9, 2020 0 Comments

5 Powerful Reasons Your Business Wants Social Media Marketing

In the huge digital era, Social Media Marketing has become the one go-to place for us to connect with our friends
and the brands we love and adore. however, things might not seem as bright as they once did. people around
us have been muttering things like “Social Media is a Fad!” or “Facebook is dead!”
Statements like these are far from the truth and are being uttered by an old-fashioned thought process.
The fact is that businesses are being continuously emboldened by various social media marketing platform they’re
using, and are falling taken with the benefits they are reaping from their networks all over again. Here
are a few reasons why?

1. It’s the perfect source of Targeted Traffic.
Your page on a social media marketing platform could be a place wherever your fans will land and take a conversation about your whole forward. it’s the one place wherever, if you place a good social media post, a conversation can
start trending organically. In fact, a Hubspot report pointed out that seventy-six individuals use their Facebook feed to find interesting content. whereas a Statistic report pointed out that fifty-one of YouTube users actively go to the social media marketing portal realize|to seek out|to search out} new content and another 100 pc find news from the site.
Source – https://www.hubspot.com
Your social media marketing post can be the interesting content that people will notice and with content
consumption increasing to concerning fifty-seven on Facebook solely within the last 2 years, the possibility of that
eventuality is ever increasing.

2. It’s good thanks to building relationships.
To build a relationship with clients and customers was a tough task. Organizations and brands needed to
take surveys and other un-personal methods to even understand what the client’s needs or needs of your
company. nowadays all that has modified, if a client needs one thing he will simply take it up with you
with the power of social media.
All you have to do} is reply in an impressionable manner and you can cultivate a long relationship
that will completely affect your whole and the client. With a data point from the bench, the research center
said that 72 of adult internet users use Facebook this process becomes vital. because for
the first time ever in the history of human civilization a whole will directly confer with a possible emptor and
address his issues with the power of social media marketing.

3. Best thanks for building brand Loyalty.

It might not come as a surprise to you that brands with an active social media marketing presence have a much
more loyal client base than occasional posters. that’s because these companies start a narrative
that they’re in control of and attract followers. hold example Apple Fanboys and their
continuous retweets and posts concerning Apple Inc’s sleek pretty styles for all their products. What individuals
don’t remember is that most of those posts originally originated from Apple itself and even nowadays all of
the school giant’s social media marketing posts are geared towards that.
Conversely, other brands haven’t any other choice apart from to gear their advertisements and posts
towards the latest hardware and alternative gimmicks. however even while they try they are doing not get the same
loyalty for his or her brands as a result of they haven’t been at it for that long and secondly because they keep
changing the narrative. so once done right, social media marketing will get you loyal fans who can stand
with your organization through thick and thin.

4. The best place for Receptive marketing.
Have you heard the phrase that the best marketing doesn’t desire marketing? that’s why social media
Facebook, Twitter, and alternative social media marketing platforms are the most effective places to begin promoting. The reason behind that’s that people don’t read these networks as promoting machines. while the truth is that
they are and are very effective at it.
If you post often and create your content feel entertaining rather than advertising your customers will
be receptive to your promoting and can begin to share your posts. that may eventually translate to web
traffic to your website and sales of your product and services. that’s why the graph above shows a
continuous increase in Facebook Revenue from advertising through the years.

5. cheap marketing Tool.
Unlike traditional promoting ways like newspapers, radio or tv Social Media is free. That is
why the networks area unit much the cheapest ways of marketing to a large range of people at the
same time. And even though you may rent a social media promoting company to with success
engage in social media promoting you’ll still notice that it’s one the cheapest promoting ways you
have ever engaged in.
In fact, it’s so low cost that a report from LYFE marketing discovered that it solely prices $2.50 compared to
the $16 of magazines and new media, and is barely a fraction of the value compared to the normal
direct mail promoting technique that comes around at a whopping $57 per translation of sale. And the
stats become even more important with 92 of all marketers indicating that their social media efforts
have generated additional exposure for their businesses. Is it any wonder why social media promoting has
started dominating the advert world?

Conclusion
Social Media marketing might look simple and easy owing to the ease of access to the networks.
However the reality it’s not. really 49th of B2B Marketers realize that social media selling is that the most
difficult form of selling because you’re not only dealing with one network however various ones and
each and every} one of these networks has their own quirks. Moreover, you’re addressing a wide
variety of individuals from all demographics that is why you wish a seasoned team of marketers WHO apprehend what they’re doing and may set about the job of marketing your complete whereas comprehensively protective it from the Social Media trolls. We can offer
you the simplest service in the world from the moment you decide to promote your companies product and
services.

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Vipin Kumar May 8, 2020 0 Comments

Knowing These 7 Secrets Will Make Your Ecommerce Conversion Better

The main aim of getting an eCommerce website is to show more shoppers to buyers. Your conversion rate is greatly dependant on the look and feel of your e-commerce website. during this blog, we are reaching to discuss a number of the essential tips which can transform your website into a magnet to engage a lot of visitors and turn them into a buyer.

1.E-commerce Marketing Conversion Responsive design

How will we overlook responsive design in this era of smartphones and tablets? millions of customers do online look through their handheld devices. If you’re not creating the design of your website responsive, you’re averting millions of customers away from your website. therefore, all in all, you merely can’t help however designing your website responsive.

2.Low price guarantees play a big role

With the presence of hundreds of thousands of e-commerce websites on the web, it’s quite obvious and comprehensible before clicking ‘add to cart’ button, an unexpected question might come up in the buyer’s mind “Am I overpaying?” or “Do I obtain an advanced deal on another website?” you can prevent this activity of user by putting a tag of low price guarantee. An easy stripe for the occasion “find a lower price and we can provide our product at that price” can do wonders for your conversion rates

3.Color important buttons

Essential buttons like buy now as well as check out must be visible and may not get obscured by the remaining content of the page. you can color you check out button with red or orange and buy now button with green or grey. this is an easy tweak that will enhance your conversion rates significantly.

4.Add Trustmarks

So what are trustmarks? Well, these are little images or just logos that display a guarantee of security by external party pointing out that the website is totally safe to purchase items from. These trustmarks may be like GeoTrust, BBB, McAfee etc. These accreditation permits infuse customers confidently and a way of security that no matter payment details {they are|they’re} providing to the site are totally protected. No-doubt adding such trustmarks can take your conversion rates to a new height.

Adding trustmarks isn’t a matter of concern for major brands as they need already gained enough trust among their customers so that a buyer can share their payment details with them without bothering trustmarks.

5.Provide them with online chats & contact numbers

With the advent of computer networks and the internet, online shopping is done from anywhere in the world with no problem. but whenever any problem arises customers wish to chat/talk with somebody who will help them out. Without any misgiving, round-the-clock chat and talk options available are highly esteemed by the customers.

If the choice of 24×7 online purchases is available, then you’re needed to produce around-the-clock client services so as to sort out pre-sale and after-sale queries. furthermore, customers will go online from work or home, therefore a buy and any kind of associated question might arise at any time.

6.Customer reviews matter

Social evidence & word of mouth are impactful factors that can’t be ignored. Let’s accept this fact that we’d all prefer to browse client reviews first before making a purchase. therefore to extend your conversion rates you wish to put create reviews greatly observable like major brands like Amazon and ModCloth do. moreover, you’ll join review sites like Yelp. Also, attempt to answer all reviews irrespective of their nature (Good or bad). This practice infuses trust among your customers.

7.Make your social media on

I will understand that you just can say I have heard this factor earlier, however, keeping in view of the fact that over 25th of online purchases are done when analysis through social media websites, we can’t desert this necessary point. It’s human psychology to require public opinions before making a purchase and through social media, this will be greatly accomplished.

Google+ may be considered an excellent social media platform for sharing videos, Pinterest for sharing photos. moreover, we can’t forget social media giants Facebook and Twitter to share your product descriptions and details. they will be used as client service medium to act with your customers and increase your brand visibility as well as awareness. therefore if you really want to extend your conversion rates increase your social presence.

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Vipin Kumar May 8, 2020 0 Comments
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